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Late iconic actor to lead new marketing campaign in 2016
November 20, 2015
By: Christine Esposito
Editor-in-Chief
Sexy Hair, maker of Big Sexy Hair Spray & Play hairspray, has chosen James Dean as the new ambassador for the brand's Style Sexy Hair line beginning in April 2016. This partnership will pay homage to the late actor’s iconic, brooding look with a multi-tiered marketing campaign, including use of Dean's name and photos in advertising, online, in-store and public relations efforts. “James Dean's sexy-cool look is a forever-classic, much like our 'big red can,'...
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